Who We Are

WPA + You: Leading a Thriving Pet Industry Community, Together

World Pet Association (WPA) cultivates a healthier and more collaborative pet retail community where businesses of every breed can thrive. Our mission to seek, share and inspire has led us to create some of the largest and most sought-after trade events and education programs connecting members of the field worldwide. Through content and experiences that unite pet professionals and fuel excellence through knowledge, we embody our commitment to enriching the lives of animals and humans.

The Heart of WPA: Our Core Values

Knowledge

We’ve been at the forefront of industry education for nearly 70 years, guiding pet professionals through the challenges and opportunities of ongoing change.

Community

Connecting our community through industry-leading shows, thought leadership, value-added business services and giving back will always be our top priority.

Innovation

We tirelessly explore opportunities to lead and elevate the industry through forward-looking learning, groundbreaking research and multifaceted supports.

Responsive

As a not-for-profit organization, we seek to build meaningful experiences and deliver real value with transparency — every day, at every touchpoint.

Leadership

As industry stewards, we serve as a vital link for our community, igniting collaboration and inspiring change to ensure collective growth and prosperity for all.

Influence

Enriching pet and human lives for the long-term means using our voice — to advocate, to mentor and to leverage our collective strength for positive change.

Key Events & Initiatives

SUPERZOO has earned its reputation as North America’s premier pet retail event with more buyers and education hours than any other show. Since 1950, it’s been known as our community’s annual gathering place, drawing thousands of pet pros from around the world to learn, connect and do business.

Home to a passionate community of groomers and daycare and kennel operators, GROOM’D is a one-of-a-kind destination for pet-care excellence and profitability, featuring hands-on skills workshops, the latest tools and trends, business education, and the thrill of competing in — or being inspired by — the Southeast’s largest grooming contest.

As a nonprofit organization, we reinvest in our members and the wider pet community. Through WPA’s Good Works program, we’ve proudly donated millions in vital funding to organizations committed to advancing pet welfare and excellence in the industry.