Newsletters
December 2019 Newsletter
We’re excited to offer our valued Industry Insider subscribers early access to the latest Economic Census data! Dig into useful insights about the pet industry, take a look at charts and graphs that illustrate important trends, and get the scoop on what it all means for your business now. Read More →
November 2019 Newsletter
Consumers have access to more options and more information than ever before, which is why customer service is critical to your success as a pet retailer — in fact, 90 percent of Americans use customer service as a factor in deciding whether or not to do business with a company. But what does exceptional customer service entail? (Hint: It’s more than just “service with a smile”). Read More →
October 2019 Newsletter
In today’s pet retail environment, you need more than an online presence — you need a seamless, personalized ecommerce experience. Whether you’re just starting to think about selling online or you want to give your existing site a boost, these simple tips will help you stand out and cash in. Read More →
A Roaring Success
That’s a wrap! SuperZoo 2019 came to a close last month, but we’re keeping the party going by recapping some of the highlights from this year’s show. Take a trip down (recent) memory lane and make sure to mark your calendar for SuperZoo 2020. Relive the glory! Read More →
August 2019 Newsletter
Pet Retail is Evolving. And So Are We. Hello! For nearly 70 years, World Pet Association (WPA) has been a trusted resource for the pet community, striving toward our mission of fostering the wellbeing of pets and their families, while ensuring the health and sustainability of the pet industry. Today,... Read More →
July 2019 Newsletter
Sneak a Peek at What’s in Store SuperZoo 2019 is just around the corner! With more than 20,000 pet professionals gearing up for the top show in the industry and more than 1,100 exhibitors showcasing the latest products in pet retail, there’s more in store than ever before. Can’t wait... Read More →
June 2019 Newsletter
Put Yourself in Your Shoppers’ Shoes with Online Quizzes Three Tips for Using Online Quizzes to Understand Your Audience In today’s retail environment, customer needs are constantly evolving. To stay relevant, you need to evolve along with them by staying on top of your customers’ interests and meeting their shopping... Read More →
May 2019 Newsletter
Boost Your Staffing Savvy The Keys to Running a Successful Pet Retail Business As a pet industry retailer, you may be in the pet business, but you’re also in the people business. The employees you hire drive your sales and keep your customers satisfied. Happy employees are productive employees—that help... Read More →
April 2019 Newsletter
Artificial Intelligence Meets the Pet Retail Industry Technology has truly gone to the dogs! With artificial intelligence (AI) implemented into more and more pet products, smart technology is transforming the pet retail industry. With pet tech products reaching $565 million in sales in 2018, the time is now to tap... Read More →
March 2019 Newsletter
All About Atlanta Pet Fair: Highlights of the Hottest Show in Grooming and Pet Services When thousands of talented groomers and pet service professionals gather for the most-anticipated event of the year, great things are bound to happen. The 2019 Atlanta Pet Fair & Conference, held March 7-10 at the... Read More →
February 2019 Newsletter
An Inside Look at the World’s Largest Pet Expo As April approaches, WPA is looking forward to another year of America’s Family Pet Expo, the world’s largest pet and pet products expo. Launched in 1981, this long-running show gathers pet enthusiasts for three days of family fun—all honoring the health... Read More →
January 2019 Newsletter
What’s Buzzing in the Pet Retail Business? As we leave 2018 behind and welcome a new year, it’s the perfect time to take stock of what trends are top of mind in the pet retail marketplace. From customized diets to CBD, mobile services to pet tech, let’s take a look... Read More →